So I've jumped face first into researching for my upcoming research paper and I can say its nothing short of refreshing to be able to find so much material on the subject of consumerism and the psychology of the modern consumer. There's been a considerable amount of research on the topic and the career field of marketing research in itself plays a substantial role in the hidden underlying psychological thought processes of the American Consumer.
I feel like another part of the beauty of my topic is that examples of my topic are not just limited to some elite research journal but even when I go somewhere to take a break from my work for a few hours (particularly this research paper), I as an American consumer feel like I'm perpetually berated by images that try to influence my desire to feel like I need a product. For example, my fiance and I went to the movies this weekend and not only did I feel overstimulated by the advertising from the time we walked from the parking garage to the theater, before the previews we sat through at least 15 minutes of commercials that propelled sound at us that was characteristic of a class 4 tornado. Sometimes it feels like the only way to escape consumerism is to either go camping in the middle of no where or lock yourself in your house all the while distancing yourself from any media outlet. It's simply everywhere we turn.
Tuesday, October 13, 2009
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