Cross Roads or Road Block?

I'm currently at a pivotal point within my writing. Earlier in my writing, I naively thought that if I continued my research I would eventually find a subtopic or a more specific point of interest within my work. Well that time has come and gone. It became clear to me that I'm looking at consumerism in its broadest sense and narrowing it down to make a specific inference would prove to be the most daunting task of the whole project. I feel like I've invested so much into this paper; I want to not only finish this paper and receive a good grade but I want to be proud of it. I'm still very optimistic but it still feels like a an ominous, dark cloud looming over my life right now.